Select Nova Scotia Campaign Kicks Off

first_imgThis year’s Select Nova Scotia marketing campaign kicks off today, July 28, with advertisements encouraging Nova Scotians to buy locally grown food. The campaign runs throughout the year and includes the first provincewide Incredible Picnic next month. “Nova Scotia farmers are an important part of our rural communities, producing quality food products for consumers,” said Brooke Taylor, Minister of Agriculture. “This campaign is truly a public-private partnership designed to encourage residents to buy more Nova Scotian produced foods. It is supported by the provincial government, as well as hundreds of producers.” The summer advertising campaign includes television, billboards, transit shelter and newspaper ads encouraging consumers to buy local, look for the Select Nova Scotia symbol on products, and attend the Incredible Picnic. The picnic will be held on Sunday, Aug. 24, in a number of communities including Halifax, Truro, Annapolis Royal, Port Williams, Tatamagouche, Windsor, Guysborough, Sydney, Liverpool and Antigonish. “While the Select Nova Scotia program has already gained consumer acceptance and recognition, the Incredible Picnic will undoubtedly take it to a whole new level,” said Jennifer Reynolds, planning and development officer for Select Nova Scotia with the Department of Agriculture. Inspiration for the event came from the 1,000-kilometre cross-country picnic held on Bastille Day in France where participants celebrate with local food. “By bringing the concept of eating what is available from local farmers, fishers and producers, the community picnic celebration reminds all of us of how important it is to purchase products produced here in the province,” said Ms. Reynolds. Vendors interested in selling local food products at one of the picnic sites should call 902-722-1305. More details on the Incredible Picnic are available on the website at www.selectnovascotia.ca .last_img

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