Jingdong logistics is the guarantee for the realization of the strategy of the Jingdong, which is also a great way to the beast, a huge cost.
is mainly to determine the basis for the Jingdong, after years of development, the platform business volume has reached a considerable scale, increasingly diverse, ecological effects began to release, internal settling down technology, logistics, finance and other infrastructure services, there has been a significant spillover effect, it will need plenty of service ability of independent, extends to the broader market.
in the future, although it can not be separated from the group, but there must be "Jingdong remember" ability, otherwise it will be meaningless.
choose to be independent at this time? There must be a question of the maturity of the internal and external conditions.
Jingdong logistics is independent and operates in the form of subsidiaries. I last year, when Jingdong Q3 earnings announcement, on the above situation made a pre judgment.
– how to operate the brand cognitive model?
1. improve the network ad click rate of
1 the most close to the main content of the website advertising. Usually, the WHAT S NEW in the integrated website or the news of the website itself, therefore, if the advertisement is placed near this location, it will become the highlight that attracts more people’s attention.
2 adopt the appropriate statement. Used in advertising text can be called, can arouse the curiosity and interest of visitors, such as "CLICK HERE"; also can be in time, such as the "last chance"; also can be "FREE" words like, this seems to fall into the stereotypes of words tend to be able to play a dramatic effect.
3 the larger the advertising area, the better. In general, the standard size of online advertising is 468× 60, 150× 68 and 88× 31, three commonly used specifications. Obviously, a large advertising graphic is easier to attract the attention of users, so different sizes of banner prices are also different.
4 better than the lower part of the page. The ad click rate above the page is usually 3.5%-4%. Because experience has shown that many visitors don’t want to drag the scroll bar to get content, so the ads that are placed above the page and below the page can get a different click rate.
5 often change pictures. When the same picture was placed for some time, the click rate began to decrease. And when you change the picture, click rate will increase. So keeping pace with each other is a good way to attract visitors.
6 the role of pure text can not be ignored. Can place text ads in the email magazine, usually text ads can show text about 100 words, and almost does not affect the download speed, so the proper wording of text ads can even get up to 12% hits.
7 appropriate use of animated pictures. Animated pictures are three times more attractive than still pictures. But if the animation picture is too fancy or the file is too large to affect the download speed, it will cause the opposite effect.
8 linking ads to a suitable page. Don’t turn around, direct, that is to say, advertising should be linked to what you want to say
1. The evolution of the organizational structure and management of Jingdong, involving business upgrading and reshaping business models.
Jingdong’s organization and management system is upgraded, which will be accompanied by business upgrading and reshaping of the entire business model. Next, there should be other sections of the personnel adjustment, the face or closer to ali.
but I judge, at this time, independent or not, there should be a number of reasons: it is not only related to the Jingdong group’s organization and management of evolution, business upgrades, but also related to Jingdong earnings and market capitalization management. Of course, it also determines the realization of Jingdong’s strategic vision for the next 10 years or even longer.
this is a little more hidden. Jingdong volume has been great, a variety of business, strategic landing, the sector business model will be more clear, so that investors see its growth, the market capitalization of Listed Companies in favor of Jingdong management.
two, involving Jingdong cost, financial and market capitalization management.
group in this stage, the organizational structure, organization and management of the whole Jingdong from centralized to flat, the core business starts to subsidiaries, and gradually independent track strategy in the future may also form similar to Ali "".
Why did Last year,
brand independent Jingdong, group senior vice president, Jingdong mall operating system responsible Wang Zhenhui to the author’s answer is: one is the current situation of the development of the industry based on market conditions, but the company has not "plan"; the two is to ensure the user experience.
Jingdong logistics has been for 10 years, and it has its strategic value in china. It can provide integrated supply chain solutions, logistics and logistics technology, data, cross-border logistics, courier and express the full range of services; online and offline channels, supply chain finance and insurance services, is currently the world’s only in small, large, cold chain, B2B, cross-border and crowdsourcing six logistics network of enterprise. If combined with the expansion of the global network, 5 years to become China’s supply chain solutions leader, annual revenue of over one hundred billion yuan logistics technology providers, should not be bragging.