trading transaction keyword refers to the users have more obvious intention to buy keywords, these words are similar to the long tail keywords mentioned above, such as the "51" TV promotion ", which website has the cheapest good quality intelligent mobile phone", this word every day will be a lot of search, according to statistics the amount of search and navigation, such kind of keyword keyword similar, about the search about the amount of 10%. This kind of key business value is relatively large, the user has completed the comparison and study of goods, only in the Internet looking for sellers from trading, just a step away, so the conversion rate is high. Therefore, in the optimization of this kind of keywords, can consider the production of a special. The priority placed on the highest, at the same time, the distribution of keywords to be very clear on the page, it is best able to guide users to buy the page in the shortest time. Keywords such as the transaction is many users to search for:
well, this paper here mainly, and share the transaction information of different keywords and keywords, pay attention to add their own actualization, believe this paper can let everybody classification for their site layout and have a clear understanding of the keyword of the website is not your brand name you are not home, but the core keywords >
information information is quite broad range of keywords, the keywords are most online information category keyword. From the literal meaning is not difficult to understand, as long as the keywords the user can provide reasonable information is the information type of keywords, this kind of keywords does not contain obvious purchase intention, nor navigation keywords that has clearly site orientation, but it is larger than the total flow, generally can reach about 80% for example, the "weight method", "mobile phone movies", such keyword optimization is difficult, the degree of competition is relatively large, change forms are more often the user is out of demand, still understand the commodity research stage, it is possible that the user in the search for a keyword, the search results to see their own imagination and the difference is too large, will not to click on, and continue to change another keyword search again, so, this kind of word conversion rate is not high, but the traffic is great. Do the optimization of this kind of word, will be in the content of the page layout a large number of users, regardless of the final purchase or not, as long as can be attracted to the site to let him know your brand is successful. If there is a good site navigation and color scheme, allowing users to look comfortable, and the price is reasonable, and can largely promote the purchase of users, can greatly improve the conversion rate.
network and you can return the key words in the article website Tao Tao (on), and share navigation keywords, mainly emphasizes the brand construction as well as the flow of how to obtain such keywords, then the content of today, and we continue to share information and exchange key words. These two kinds of different keywords and navigation key, we need to pay attention to the different.