AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis innocent’s work with Age Concern recognised by Business in the Community 22 total views, 2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis innocent’s work with Age Concern to help older people keep warm in winter has been recognised by Business in the Community (BitC) with the award of a Big Tick for the 2006 Supergran campaign, in the Cause Related Marketing category.The Big Tick is awarded to companies across the UK who run their business responsibly and have a positive impact in the marketplace, the workplace, the environment or in the community.Age Concern have been working with innocent for the past three years, encouraging the public to knit little woolly hats that sit on innocent smoothie bottles for four weeks in the run up to Christmas. For each hat sold innocent gives 50p to Age Concern, to help keep older people warm in winter. Last year, 230,000 hats were knitted and £115,000 was donated to Age Concern.The Supergran promotion has also been shortlisted by the BitC assessment panel to become the 2007 National Example of Excellence for Cause Related Marketing. The winner of this will be announced at the National Gala Dinner in London on 2 July in the presence of BitC’s President, HRH The Prince of Wales and former US Vice-President, Al Gore.more: www.ageconcern.org.uk Tagged with: Awards Howard Lake | 31 May 2007 | News About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.